Thursday, July 20, 2017

Principals create simple identity for Xref

Xref is a tech start-up that makes it easier to check references for potential new hires, thereby speeding up the recruitment process. It was recently given a new brand identity by Principals.

Since Xref simplifies the hiring process, the entire identity programme is built around simplicity. This includes a reduced colour palette dominated by bright green and 'simple' iconic illustrations.

Tuesday, July 18, 2017

Marvil lays out new symbol for Czech railway track operator SŽDC

SŽDC (short for Správa železniční dopravní cesty) is the state-owned railway infrastructure company in the Czech Republic. Last month, it revealed a new corporate identity which is yet to launch. It was designed by Studio Marvil.

Marvil won the assignment in competition with three other major Czech design studios. Their suggestion replaces a complicated and outdated logo with a simple design featuring a new symbol. It features three tracks that form the letter Ž, which is the first letter in železnice which means railway in Czech.

The rollout will take some time and will apparently not start until 2018.

Wednesday, July 12, 2017

New logo for Canal Digitaal

Canal Digitaal is the satellite TV platform used in the Netherlands. Last month, on June 20, it introduced a new logo along with some new services.

At the moment, there doesn't appear to be any information available on who conceived the new logo.

Tuesday, July 11, 2017

Edenred vouches for itself with new identity

Edenred is a French company that calls itself "world leader in transactional solutions", its best known product being the Ticket Restaurant meal vouchers and cards available in many countries under differing names. It was known as Accor Services until 2010 when it was spun off from Accor. Last month, it launched a new visual identity, developed by Paris-based Royalties.

In addition to replacing the old corporate logo, the new mark will also be used for the companies other services including Ticket Restaurant. This makes the company name much more visible to consumers.

The old red dot used by Ticket Restaurant was quite recognised, almost having the status of currency for some people. The new logo takes its inspiration from the old red dot, but makes it more simple and "digital".

Monday, July 10, 2017

Glitchy look for Fox Crime

Fox Crime is a thematic channel from Fox Networks Group devoted to the crime genre, available in several European countries including Italy and Portugal. The Italian channel was recently given a new look by Buenos Aires-based Inland Studios that is due to roll out in other countries.

Staying clear of cliche imagery, the new look has a more conceptual approach to the crime genre based around the idea of "deconstruction". This is manifested through organic dots and line, most importantly a glitch effect that is used for the logo and typography.

Friday, July 7, 2017

Tangram designs Norwegian olive margarine

Olivero is a new margarine from Norwegian food manufacturer Mills that includes butter and olive oil. It launched in March with packaging and identity designed by Oslo-based Tangram Design.

The packaging is alluding to southern Europe, as is appropriate.

Wednesday, July 5, 2017

Simplicity is key in Saffron's new identity for Openbank

Openbank is a online bank from Spain's Banco Santander group, founded way back in 1995. It operated as somewhat of a sub-brand of Santander until last month, when it launched new corporate identity, developed by Saffron Brand Consultants.

The brand essence has been summed up as "Distinctly Simple", which is what online banking is supposed to be. The bank has discarded the Santander symbol for one of its own, a 'key' monogram made up of the initials O and B.